The Engaged Club
The Club Management & Marketing Podcast with Jim Hope & Roger Kingkade
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Latest Podcast Episodes
Getting to Know the People You Will Work With
Jim made a big mistake at the second club he managed. When his president and executive board pointed it out, he changed his ways for the better....
How Often Should I Send an Email to My List
How many times per week or month should you be emailing your list? It’s a question many marketers inside and outside the golf business ask. In this...
What Every Club Manager Should do With Their Email List
When we recorded episode #14, we addressed the myth that he with the biggest database wins. The truth is a large, unengaged database can hurt your email...
The 8 Elements of Employee Engagement
It’s a sequel to Episode #68. Jim Hope breaks down and unpacks the 8 elements of employee engagement so you can ensure that your employees are treated...
The Key to Employee Engagement
Great leaders elevate those they lead. Unambitious or otherwise disengaged staff lead to unhappy members. In this episode, Jim lays out the keys to engaging your employees...
One Thing You Should Absolutely Not Do on Facebook
The topic for this episode comes from our email inbox. “Hey guys. We’ve got an opportunity to purchase a bunch of videos and pictures that are golf-themed...
How to Create a Strategic Plan and Keep it Alive at your Club
Strategic planning can be a daunting process. There’s a lot of work involved and there’s a lot at stake for your club. Jim Hope has been through...
Avoid Making these Email Marketing Mistakes
The first step to email marketing success is getting people to open your email. A lot of that has to do with how you entice them with...
How to refresh or reset your club’s marketing strategy
A lot of club managers and staff feel overwhelmed when it comes to marketing the club. Resources are limited. There’s never enough time. And every week there...
Jim Hope's 12 Rules of Club Management
Jim Hope’s Rules for Club Management: Rules 1 & 2
The start of a series of podcasts on Jim Hope’s “Rules of Club Management.” These are must-listen episodes that will benefit you and your club for years...
Jim Hope’s Rules for Club Management – Rules 3 and 4
Jim’s 12 Rules of Club Management: Rule 3 – It has to Have a Social Component. Your club may attract members with your terrific amenities, but the...
Jim Hope’s Rules for Club Management – Rules 5 and 6
Jim’s 12 Rules of Club Management: Rule 5 – Bring it Every Day or Go Home. Your members and your team have reasonable expectations. It’s important to...
Jim Hope’s Rules for Club Management – Rules 7 and 8
Jim’s 12 Rules of Club Management: Rule 7 – It’s Not Your Club. The club you run belongs to your members and your desires or ideas might not...
Jim Hope’s Rules for Club Management – Rules 9 and 10
Jim’s 12 Rules of Club Management: Rule 9 – Positive Challenges Need Trust. As a manager, you’ll want to challenge your staff to make sure they’re giving their...
Jim Hope’s Rules for Club Management – Rules 11 and 12
Jim’s 12 Rules of Club Management: Rule 11 – Do Work Plans, Not Performance Reviews. Goal-setting and regular check-ups with your staff are important for maintaining a strong...
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