The Engaged Club
The Club Management & Marketing Podcast with Jim Hope & Roger Kingkade
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One Thing that Should NOT be on your Website
At Offcourse Golf, we get a lot of requests to integrate Facebook with the websites we build. It’s not something we recommend. When a visitor lands on...
Some managers give it their ALL. They’re missing this Important Point.
Many club managers give it their “all.” They’re at the club for every meal service, every function, every event. These managers put the club before their family,...
Should your Club buy Radio, Television, or Newspaper Ads?
Should your club advertise on radio, television, and newspaper – the so-called ‘Legacy Media.’ Advertising is a big part of a club’s marketing plan, but not all...
Is the Customer Always Right? Jim Has a Great Answer.
It’s an age old axiom: “The Customer is Always Right.” But are they? Jim gives a great answer to the question and explains what he means with...
Private Clubs should embrace emerging technology for one very good reason.
Jim has a question: Why is it important for private clubs to embrace technology? If you look around the club, you’ll no doubt see that your members,...
Facebook for Clubs the EASY Way
Most clubs know they should have some presence on Facebook and other social media, but doing it well and regularly can be a challenge. Roger and Jim...
Email Open Rate is Great, but This is More Important
Email marketing is a powerful tool that every club should be using to keep members informed and engaged and to keep guests and customers coming back. Most...
Some Organizations Get it, Some Do Not
The strength of a team comes straight from the top. How can we expect our frontline workers to deliver top-caliber service and experiences if we fail to...
Treat Your Website Like a Top Employee
Your customers’ first impression of your club is often your website. What does it say about your club if the website is out-of-date or doesn’t work properly?...
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