The Engaged Club
The Club Management & Marketing Podcast with Jim Hope & Roger Kingkade
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Latest Podcast Episodes
How to tell if your website sucks – a Website Checkup Checklist
Having an up-to-date website that is fully responsive and easy and delightful to use is more important now than ever. In this episode, Roger explains why this...
How to Keep Your Directors from Stirring the Pot
As managers, we want our directors to feel involved in the success of the club, but we have to manage that relationship carefully. Jim goes into detail...
You Say You Want a Loyalty Program, but You Probably Want this Instead
Customer loyalty is important to every club and Loyalty Programs seem like just the thing to increase the chances of earning repeat business from casual customers. In...
Separate the Money from the Review
Jim Hope give some great insight into how performance reviews – or work plans – should go in the context of the salary and bonus compensation package...
What Superbowl Commercials teach you about How to Market Your Club
The Superbowl is well-known for outstanding commercials from some of the biggest and best-known brands in the world. There’s a lot we can learn from how these...
Forget about Millennials. Here’s how to Reach Generation Z.
For years now we’ve been asking about Millennials and how we can get them to participate and join our clubs. Some people even blame them for “the...
Don’t be a Bond Villain to your Club
In every James Bond movie the villain has Bond dead to rights at least once. But Bond always gets away. This happens in the club world as...
People don’t want to buy a membership. They want something else.
The term “Membership” has evolved to mean many things in the club business. In the strongest clubs, it means community; “People like us do things like this.”...
Jim Hope’s Rules for Club Management – Rules 11 and 12
Jim’s 12 Rules of Club Management: Rule 11 – Do Work Plans, Not Performance Reviews. Goal-setting and regular check-ups with your staff are important for maintaining a strong...
Jim Hope's 12 Rules of Club Management
Jim Hope’s 12 Rules of Club Management: Rules 1 & 2
The start of a series of podcasts on Jim Hope’s “Rules of Club Management.” These are must-listen episodes that will benefit you and your club for years...
Jim Hope’s Rules for Club Management – Rules 3 and 4
Jim’s 12 Rules of Club Management: Rule 3 – It has to Have a Social Component. Your club may attract members with your terrific amenities, but the...
Jim Hope’s Rules for Club Management – Rules 5 and 6
Jim’s 12 Rules of Club Management: Rule 5 – Bring it Every Day or Go Home. Your members and your team have reasonable expectations. It’s important to...
Jim Hope’s Rules for Club Management – Rules 7 and 8
Jim’s 12 Rules of Club Management: Rule 7 – It’s Not Your Club. The club you run belongs to your members and your desires or ideas might not...
Jim Hope’s Rules for Club Management – Rules 9 and 10
Jim’s 12 Rules of Club Management: Rule 9 – Positive Challenges Need Trust. As a manager, you’ll want to challenge your staff to make sure they’re giving their...
Jim Hope’s Rules for Club Management – Rules 11 and 12
Jim’s 12 Rules of Club Management: Rule 11 – Do Work Plans, Not Performance Reviews. Goal-setting and regular check-ups with your staff are important for maintaining a strong...
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