The Engaged Club

The Club Management & Marketing Podcast
with Jim Hope & Roger Kingkade

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Latest Podcast Episodes


6 Reasons to Install Google Analytics on Your Website



Many websites don’t use the power of Google Analytics to make better decisions about marketing and operations. Jim and Roger discuss 6 major benefits of having Google…


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The Core Competencies of Club Management in Order of Importance – Pt. 1



Jim examines the 10 Core Competencies of Club Management according to the CSCM and CMAA and prioritizes them in order of importance.


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How to Get More Mileage From Your Marketing Efforts



Roger talks about “Content Repurposing.” Most of your marketing efforts – your email newsletters and Facebook posts, for example – can be reused and repurposed on other…


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How to Develop and Practice the Art of Club Management



Jim goes deeper on the “Artistic” aspect of being a great club manager. He describes ways to break through the “stage freight” of approaching people you don’t…


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The Upcoming CSCM Conference with guest Suzanne Godbehere – CSCM CEO



Suzanne Godbehere is the CEO of the Canadian Society of Club Managers. She’s our guest on this episode to discuss the upcoming CSCM conference and talk about…


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A Common Misconception about Digital Marketing Tools



Jim and Roger discuss how various digital marketing tools – think websites, email marketing, mobile apps, SEO, social media, etc. – work together to complement and support…


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Never do an Online Marketing Campaign Without This



Roger introduces the concept of a landing page and why it’s critical to set on up on your website to get more qualified leads and direct your…


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The Art & Science of Club Management – Pt. 2



Jim opens up about the soft skills that make a club manager successful and how some managers must challenge themselves to become more extroverted to relate better…


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The Art & Science of Club Management – Pt 1



Jim breaks down the core competencies that every club manager must have in order to successfully run and grow a club. This is the first of a…


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Jim Hope's 12 Rules of Club Management


Jim Hope’s Rules for Club Management: Rules 1 & 2



The start of a series of podcasts on Jim Hope’s “Rules of Club Management.” These are must-listen episodes that will benefit you and your club for years…


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Jim Hope’s Rules for Club Management – Rules 3 and 4



Jim’s 12 Rules of Club Management: Rule 3 – It has to Have a Social Component. Your club may attract members with your terrific amenities, but the…


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Jim Hope’s Rules for Club Management – Rules 5 and 6



Jim’s 12 Rules of Club Management: Rule 5 – Bring it Every Day or Go Home. Your members and your team have reasonable expectations. It’s important to…


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Jim Hope’s Rules for Club Management – Rules 7 and 8



Jim’s 12 Rules of Club Management: Rule 7 – It’s Not Your Club. The club you run belongs to your members and your desires or ideas might not…


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Jim Hope’s Rules for Club Management – Rules 9 and 10



Jim’s 12 Rules of Club Management: Rule 9 – Positive Challenges Need Trust. As a manager, you’ll want to challenge your staff to make sure they’re giving their…


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Jim Hope’s Rules for Club Management – Rules 11 and 12



Jim’s 12 Rules of Club Management: Rule 11 – Do Work Plans, Not Performance Reviews. Goal-setting and regular check-ups with your staff are important for maintaining a strong…


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