Episode #060

Brand is What They Say About You When You’re Not Around

April 9, 2019

Roger presents an easy way to understand “brand” at a high level. It’s what they say about you when you’re not around.

Brand is the lasting impression your club leaves with your members and guest. It’s how your club will be remembered by the experience your club provides.

The successful club of tomorrow understands and invests heavily in branding.

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Jim Hope, CCM CCE
Roger Kingkade, CMO