2021 Club Innovation Conference Sample Videos

The 2021 Club Innovation Conference presented by Sysco Canada was an online learning event held January 12th – 14th. More than 725 club managers and emerging club leaders attended to develop skills in all aspects of club management.

If your club doesn't have an all-access pass to access the replays from the 2021 Club Innovation Conference, you might consider getting one. It grants you and your club colleagues access to all 58 recordings for 365 days.

Here are 5 free samples to get you started.

Gregg Patterson - Creating "Big Stick" Emotional Cement

Now more than ever, members and staff need to feel The Warm Embrace. Managers and staff who create Emotional Cement, who do Social KPIs right, who create a Community of Caring, will “do good” during The Virus Madness.

Questions need answering---What are the characteristics of a “Community of Caring”? What are the tactics clubs can use to create “Emotional Cement”? What role does the management team play in creating these emotional bonds---and what are the tactics they can use to make Emotional Cement happen?

Jim Hope - The Important Steps of the Board Nomination Process

Getting great, qualified candidates is a process that needs structure, consistency and must start months before the AGM and election. This presentation will give you the 7 Steps to creating a Nominating Process that will set the club and YOU up for success.

Learn how to find out the skills you need on the Board, how to evaluate your current Board effectiveness and recruit candidates TO BE INTERVIEWED for a place on the Nominating Committee slate of candidates.

Whitney Pennell - Hiring & Recruitment Trends Looking Forward

As we say good riddance to a tumultuous 2020, it's time to look forward at how the employment market has evolved and how recruiting, hiring, and training will change in 2021 and beyond. Recruitment budgeting in a time of uncertainty makes it necessary to invest in solutions that allow you to do more with less, highlight why new hires should choose you, and how to hire to keep the company culture strong.

Roger Kingkade - Marketing Plans Made Easy

As the saying goes, "Fail to Plan, Plan to Fail."

Many clubs find themselves flying by the seat of their pants when it comes to marketing and communications strategies. This is no way to operate and no way to grow a thriving membership.

Learn how your club can easily identify communications opportunities and create a long-term marketing plan in as little as one afternoon.

Michael Crandal - Understanding Your Purpose in the Club Business

In general, most individuals don't even know what their job is. Not really. They don't fully comprehend what they are supposed to do. This applies at all levels.

Soooo ... if true ... how can anyone at the club succeed in their respective roles, if they collectively really don't know what their job really is? If this vacuum exists, the stage is set for micro-management, poor policies and a constant low-grade fever of "something just ain't right around here."

We are going to fix this. And - it truly is an "easy fix" ... once everyone really knows why they were asked to serve to start with. "Mission Critical" important stuff.