Club Branding Essentials: The 3 Pillars of Brand

December 24, 2019

Creating and developing a vibrant and relevant brand identity is a vital aspect of successful club operation. The most successful organizations in the world carefully determine what their brand should be and use their brand to propel the company.

The same is true for clubs.

In this episode, Roger and Jim scratch the surface of what brand is and what it looks like to our members and public.

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  1. […] The 3 Pillars of Brand: Awareness, Association, Advocacy (Affinity) […]

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