Episode #043

Customer Service IS Marketing

March 5, 2019

Word of mouth is one of the most powerful marketing tools available to you, but how do you ensure you’re getting good word of mouth? In short, invest in customer service.

Customer service is marketing. The great stories our guests and members tell about our clubs are often about times they felt like they got special treatment or received something exceptional, something remarkable.

Great customer service doesn’t happen by chance. It’s something we can all invest in to grow our club business.

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Jim Hope, CCM CCE
Roger Kingkade, CMO