The Engaged Club
The Club Management & Marketing Podcast with Jim Hope & Roger Kingkade
Engaged Club Episode Archives
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The Cost of Being Stuck in Old Ways
“We’ve always done it this way.” Is this what a manager says when they are afraid to stick their neck out? Is it the mark of an uncreative leader? Is it the security of a leader who wants to shift the blame? Many of us are stuck in old ways either because they are comfortable, because there’s no urgency for change, or because we are too insecure to examine why we do things the way we do. This episode discusses the detriment of “we’ve always done it this way.”
How Jim’s Club Pulled of an Event to Remember
Jim discusses how the staff at his club came together to do an off-the-wall event that shocked, amazed, and delighted their members. Expect the Unexpected was a huge hit and Jim describes what into it.
3 Low-Cost and No-Cost Marketing Tactics
Roger has three marketing tactics for you to try at your club that won’t break the bank. Stay tuned to the end for a special surprise.
What to do About Problem Directors
Jim and Roger discuss the troublesome situation many GMs find themselves in at one point or another – or many times! – in their careers. How should you deal with a problem director on your board and what can you do well in advance to prevent major problems when a director turns troublesome?
How To Use Instagram at Your Club the Easy Way
Jim and Roger discuss the importance of using pictures to communicate more effectively and a simple Instagram strategy you can implement at your club starting today.
Your Board Meetings Could Be This Easy Too
Jim digs a little deeper into proper governance and how a great governance model leads to a solid agenda for board meetings and a well-governed club. If you have a question about how to implement a governance vision at your club, reach out to us at hello@engagedclub.com
An Email Marketing Lesson from Grandma
Roger remembers back to writing letters to his grandmother as a child and the lesson she taught that apply to your club’s email marketing today.
Emerging Technology to Help You Run Your Club Pt. 2
Jim and Roger discuss more emerging technology that could be a welcome addition to the experience at your club.