Engaged Club Episode Archives
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Tyrrell Hatton wasn’t looking to start a debate when he won a European Tour even wearing a hoodie. But he did. In this episode, Roger and Jim discuss dress codes and whether they should evolve for the sake of relevance.
Jim and Roger discuss leadership traits that make for liked and respected leaders. Here’s a breakdown of the list. (Thanks to Robert Sereci of Medinah Country Club for the inspiration for this episode.) Respected leaders have (most of) these qualities They set a high standard for themselves and others The believe in themselves They are active listeners They are authentic They are great problem solvers They never meet there needs at someone else’s expense They admit when they are wrong (They do a daily debrief) They are mentors, not a preachers They smile and laugh They don’t take themselves too seriously They give lots of “real” praise They learn the personal stuff about their team Liked leaders have these qualities They smile and laugh They don’t take themselves too seriously Give lots of “real” praise They learn the personal stuff about their team
Roger offers a membership marketing strategy that seems counter-intuitive, but it makes the most sense. Marketing messages should appeal to the smallest group that can satisfy the clubs need for new members. Rather than trying to promise a little value for anybody that might join a club, promise greater value to the smaller group of people that are specifically looking for a club like yours.
Jim tells a story about a small investment his club made in an employee that opened up new possibilities for her and produced a real, measurable ROI for the club in the long run. This is a conversation about the value of investing in the staff you hire.
Roger shares 5 tools that will help with many aspects of operating your club from communications to marketing to board meetings. Slack – Free plan includes 10,000 searchable messages and plenty of app integrations. Leadpages – Build landing pages to collect leads from your website. 14-day free trial. Prices start at $25/month. Loom – Quickly record free videos to share. Pro plan starts at $8/month Canva – Design great images and graphics for your website and newsletters in minutes. The Free version is excellent. Pro plan starts around $10/month. Otter – Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant. Generous free plan. Paid plans start under $10. Jim’s Bonus Tool: Servio – Create surveys of any kind. Get started for free. Don’t forget to sign up to get Earlybird Access for the Club Innovation Conference. It only takes a minute to sign up and will save you hundreds of dollars on your all-access pass.
Jim shares some of the questions from an employee survey conducted at his club. We discuss the importance of collecting this information and how to respond to it.
Jim and Roger play a little game called “Would you, Because, Even If.” We ask a difficult question and kick around some answers. The purpose is to get challenge yourself to weigh long-term considerations against short-term pain. Get Earlybird Access for the Club Innovation Conference.
With many clubs operating in a limited capacity, some members may not be enjoying or even using the club as much as they did before the pandemic. Jim and Roger talk about the members that have gone silent. They’re still there, but are in danger of slipping through the cracks. What can be done to re-engage them?