Engaged Club Episode Archives
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On the heels of episode #120 about recognizing the signs that it might be time to leave the club you manage, Jim offers some advice and insights into what can be done when you feel a rift between yourself and some or all of your board of directors.
Like Kenny Rogers said, you’ve got to know when to fold ’em. In this episode, Jim and Roger discuss the sometimes dreadful feeling of realizing it’s time for a big change. In this episode, you’ll learn how to spot the signs that your time at your current club may be coming to an end and how you can be proactive about the process.
Roger outlines a simple rule of thumb that instantly makes your Facebook posts more engaging and more shareable, which is the ultimate goal on Facebook. In this episode, you’ll learn how to create Facebook posts that are in sync with your customer or member’s mindset when they’re scrolling through their newsfeed.
Jim and Roger discuss two different member profiles; club “users” and club “supporters.” What’s the difference, which is better, and should you encourage one type over the other?
It’s good to uphold traditions at the club, but we should not be bound by them at the expense of doing greater things.
The Customer Journey explains the different phases your prospective members go through before joining your club. Understand this and your marketing and sales becomes more efficient.
Our guest on this episode is Bill Stepec, Director of Marketing at the Ontario Racquet Club. We connected at the 2019 CSCM conference in London, Ontario where it quickly became clear that Bill is passionate about finding new ways to find new members for his amazing club.
Our guest on this episode is Joe Krenn, GM & COO of Farmington Country Club. Joe spoke at the 2019 CSCM conference in London, Ontario about innovation and rejuvenation in clubs. We chat on the podcast about some of the key takeaways from his talk.