Engaged Club Episode Archives
Search the archives for past episodes. Listen, comment, and share them with your friends and colleagues in the club business.
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2 Easy Ways to Collect More Email Addresses for Your Database
Email marketing… it’s one of the most profitable and easiest ways to connect with your members, guests, and prospects. The hard part is getting the emails into the club’s database. In this episode, Roger gives you two easy ways to ramp up your email lead collecting, provide more value for your customers, and shows you how to create new opportunities for sales and marketing.
How to Receive Constructive Criticism the Right Way
Jim follows up episode #208 (How To Give Constructive Criticism the Right Way) with the other side of the coin; How to Receive Constructive Criticism the Right Way.
How to Give Constructive Criticism the Right Way
Jim lays out some helpful points for giving constructive criticism to a staff member. We all want our team to grow and thrive around us. Great leaders critique their staff in helpful, positive way. This is a good recipe. Time is running out to get Earlybird access for the Club Innovation Conference. Don’t miss out. Hammer this link and fill in the form so your club can save hundreds of dollars on All-Access passes.
How to Use TikTok to Engage Members & Customers
TikTok has over 700 million active monthly users and the app is growing in popularity among. In the past year an a half, the number of adults in the US using TicTok grew by 5.5 times. And while you might think TikTok is just for teens, only 50% of TikTok users are under age 34. The app is the most downloaded in the App Store and it’s addictive as hell. There are a bunch of reasons to use TikTok at your club. Roger and Jim scratch the surface in this episode. Don’t forget to sign up for Earlybird access for the Club Innovation Conference. It only takes a minute. Here’s the link.
The True Value of “Club”
Jim takes shares some of the feedback and sentiments from members that have returned to the club with a new level of appreciation as the impact of Covid19 lessens. Don’t forget to sign up for Earlybird Access for the Club Innovation Conference presented by Sysco Canada, January 12–14, 2021.
Identifying Gaps at Your Club and Filling them When Hiring
This episode will be helpful whether you’re transitioning out of the busy season or into it… or somewhere in the middle. If you’re looking back on the season, take stock of opportunities you might have capitalized on better. Did you engage your audience on social media as well as you could have? Did your club use the website to serve your members as they deserve to be served? Looking forward to the season, what are some areas where you’d like to see your club elevate the experience for your guests and members? Should this be the year you expand the cocktail program in the lounge or start hosting group lessons on Facebook Live? One direct way to approach this is in the hiring process. Look for skills or “superpowers” in prospective hires that can help fill these gaps. Don’t forget to sign up for Earlybird Access for the Club Innovation Conference presented by Sysco Canada, January 12–14, 2021.
Things That Should Stick Around When Covid19 is Gone
Jim and Roger discuss a list of silver linings from the corona virus crisis. From the way meet with boards to the way we treat ourselves and each other, there are some practices we’d like to hang onto when the world gets “back to normal.” Don’t forget to sign up for Earlybird Access for the Club Innovation Conference presented by Sysco Canada, January 12–14, 2021
End of Season Membership Marketing Strategy
If you’re looking for some new incentives to get members to join at the end of the season, Roger has some ideas. Plus, be careful about “play for free” promotions. Make sure the prospect knows the value of the core product your club offers. Get Earlybird Access for the Club Innovation Conference presented by Sysco Canada, January 12–14, 2021.