Engaged Club Episode Archives
Search the archives for past episodes. Listen, comment, and share them with your friends and colleagues in the club business.
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Why Marketing Isn’t Always Important
Marketing isn’t always important. There are times when it’s hard to keep the product in stock or when you just don’t get a break because it’s so busy. Golf is experiencing that right now during the COVID pandemic. Marketing golf right now isn’t as important, or so it seems. However, now is the time to be laying the foundation for meaningful, impactful marketing down the road. Create great experiences today. Remind your customers and members of them later.
How To Turn Your Driving Range into an Exceptional Experience
Roger shares an idea for an inexpensive way to turn the driving range into an unexpected, fun experience and generate some revenue for the club. This concept has appeal for both private facilities and clubs that are open to the public.
Reimagining Staff Roles for New Revenue Opportunities
A conversation Jim shared with a friend and prominent chef has him reimagining staff roles to adapt to the changing times in the club industry.
How to Approach 2021 Budgeting based on Covid
Jim and Roger talk about the realistic approach to your 2021 budget projections and the opportunities you have at hand given the current economy.
The Expensive Mistake Most Clubs Are Making This Minute
Roger gets fired up talking about the prosperous season most golf clubs are having and the opportunity that many club managers and operators may not recognize. This episode explores the opportunity to own your customers and grow your business and warns about what’s on the horizon when things get back to normal. If you want help implementing an action plan at your club, connect with Roger at roger@totalclubunity.com
Should You Put Your Membership Price on Your Club Website?
This is a question that burns in the minds of many club managers and membership marketing directors. Jim and Roger discuss putting the price of your membership on the club’s website.
The Key to Better Club Newsletters
Roger shares a great tip for writing more impactful and meaningful newsletters to your members.
Using Facebook Ads to Sell Memberships
Roger shares a strategy clubs can use to find more membership candidates using Facebook ads.