Engaged Club Episode Archives
Search the archives for past episodes. Listen, comment, and share them with your friends and colleagues in the club business.
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Steal This Idea! Some Things We’ve Seen that You Can do at Your Club
Jim and Roger talk about some of their favourite things they’ve seen while visiting other clubs. All of these ideas have the potential to wow members and guests and create a memorable experience.
A Holiday Takeaway Program for Your Club (with Built-In Marketing)
Roger and Jim talk about the importance of member engagement programs during the second wave of the pandemic. Here’s a simple, takeaway program you can employ at your club for the holidays that brings the community together and serves your members.
Don’t Underestimate the Value of Convenience
Roger and Jim talk about convenience and the importance of pursuing more convenient ways for your members and customers to interact and engage with your club or facility.
How to Ease a New Hire into a Tenured Team
Jim shares ideas and lessons learned about bringing a new hire into an established management team.
How to Plan Your Club’s 2021 Marketing Plan Now
Roger and Jim discuss some of the pitfalls many clubs find when it comes to digital marketing strategy and the importance of setting up simple, but profitable systems and planning well in advance.
How to Nominate the Right Members for Your Board
When it’s time to nominate members for the board, does your club do a quick walk through the clubhouse to see who’s available? Or is there a firm process in place to make sure you get the best people for the job. Jim breaks down a process that should help construct a well-rounded board of directors.
Make Your Club More Profitable with Upsells
“Would you like fries with that” is worth millions of dollars every year to McDonalds. It’s also a great way to make the Big Mac experience better. In this episode, Roger and Jim talk about the importance of upsells and why your club should look for upsell opportunities today.
Should You Revamp Your Contact Us Page
Roger shares some thoughts on what makes an effective contact us page? The contact us page is one of the most important pages on the club’s website. It’s where visitors go when they want to find somebody to talk to and this generally means moving from the stage where they’re “trying to learn more” to wanting to make a transaction. At this point, it’s important to make sure you’ve laid the groundwork for a relationship. This episode should help.