Engaged Club Episode Archives
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Marketing isn’t always important. There are times when it’s hard to keep the product in stock or when you just don’t get a break because it’s so busy. Golf is experiencing that right now during the COVID pandemic. Marketing golf right now isn’t as important, or so it seems. However, now is the time to be laying the foundation for meaningful, impactful marketing down the road. Create great experiences today. Remind your customers and members of them later.
Roger shares an idea for an inexpensive way to turn the driving range into an unexpected, fun experience and generate some revenue for the club. This concept has appeal for both private facilities and clubs that are open to the public.
A conversation Jim shared with a friend and prominent chef has him reimagining staff roles to adapt to the changing times in the club industry.
Jim and Roger talk about the realistic approach to your 2021 budget projections and the opportunities you have at hand given the current economy.
Roger gets fired up talking about the prosperous season most golf clubs are having and the opportunity that many club managers and operators may not recognize. This episode explores the opportunity to own your customers and grow your business and warns about what’s on the horizon when things get back to normal. If you want help implementing an action plan at your club, connect with Roger at email@example.com
This is a question that burns in the minds of many club managers and membership marketing directors. Jim and Roger discuss putting the price of your membership on the club’s website.
Roger shares a great tip for writing more impactful and meaningful newsletters to your members.