Engaged Club Episode Archives

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The Impact of the Second Wave on Managers and Staff

Jim and Roger talk about the psychological impact the second wave is having or could have on your health and the health and well-being of your staff. We offer insight from our perspective on the things we’ve done to help ourselves through the pandemic. Reminder, Earlybird passes for the Club Innovation Conference are on sale now. Get yours before they’re gone.



The ROI of the Club Innovation Conference

Jim and Roger talk about the many ways an all-access pass for the Club Innovation Conference presented by Sysco Canada will benefit your club. With 50 speakers covering 5 educational tracks, there’s something to empower and ignite virtually everybody at your club. One all-access pass is a ticket for your entire staff. Don’t miss the Earlybird window which closes November 7th. www.clubinnovationconference.com/passes



How to be an Active Listener

We discussed the idea of ‘Active Listening’ in episode 218. In this episode, we go deeper into how you can hone this critical leadership skill.



Should Hoodies Be Allowed in Your Club

Tyrrell Hatton wasn’t looking to start a debate when he won a European Tour even wearing a hoodie. But he did. In this episode, Roger and Jim discuss dress codes and whether they should evolve for the sake of relevance.



Would You Rather Be Liked or Respected

Jim and Roger discuss leadership traits that make for liked and respected leaders. Here’s a breakdown of the list. (Thanks to Robert Sereci of Medinah Country Club for the inspiration for this episode.) Respected leaders have (most of) these qualities They set a high standard for themselves and others The believe in themselves They are active listeners They are authentic They are great problem solvers They never meet there needs at someone else’s expense They admit when they are wrong (They do a daily debrief) They are mentors, not a preachers They smile and laugh They don’t take themselves too seriously They give lots of “real” praise They learn the personal stuff about their team Liked leaders have these qualities They smile and laugh They don’t take themselves too seriously Give lots of “real” praise They learn the personal stuff about their team



Don’t Market Your Membership to “Everybody”

Roger offers a membership marketing strategy that seems counter-intuitive, but it makes the most sense. Marketing messages should appeal to the smallest group that can satisfy the clubs need for new members. Rather than trying to promise a little value for anybody that might join a club, promise greater value to the smaller group of people that are specifically looking for a club like yours.



Making Great Investments in Your Staff Published

Jim tells a story about a small investment his club made in an employee that opened up new possibilities for her and produced a real, measurable ROI for the club in the long run. This is a conversation about the value of investing in the staff you hire.



5 Free Tools Every Club Can Benefit From

Roger shares 5 tools that will help with many aspects of operating your club from communications to marketing to board meetings. Slack – Free plan includes 10,000 searchable messages and plenty of app integrations. Leadpages – Build landing pages to collect leads from your website. 14-day free trial. Prices start at $25/month. Loom – Quickly record free videos to share. Pro plan starts at $8/month Canva – Design great images and graphics for your website and newsletters in minutes. The Free version is excellent. Pro plan starts around $10/month. Otter – Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant. Generous free plan. Paid plans start under $10. Jim’s Bonus Tool: Servio – Create surveys of any kind. Get started for free. Don’t forget to sign up to get Earlybird Access for the Club Innovation Conference. It only takes a minute to sign up and will save you hundreds of dollars on your all-access pass.