Engaged Club Episode Archives
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You’ve just started as manager at a new club. You’ve got a mandate from the board. How quickly should you go about implementing it. Jim breaks down the considerations for moving ahead with any kind of change, big or small.
Jim brings up an interesting question that many club managers, marketing directors, and board members might wrestle with from time to time. Does an Online Ad Campaign Make My Club Look Cheap or Desperate? Listen in as Roger and Jim discuss why online campaigns might be the perfect way to showcase what your club has to offer to your ideal customer.
As club managers it can be difficult to get your staff members to really buy in whole-heartedly to the culture of your club. That buy-in is important to make sure your members get the experience they deserve with each interaction. Jim offers some great points on engaging your employees and making them feel like an important part of the club’s culture.
A proper social media marketing strategy can make a big difference for your club’s brand and bottom line. The problem is, too many club managers find social media marketing time consuming and they don’t know if it’s actually working. There’s a tremendous opportunity for clubs to tell their story on platforms like Facebook and Instagram. And doing it well isn’t nearly as difficult or overwhelming as it may seem on the surface. Roger illustrates a social media planning session you can hold at your club that creates an entire year’s roadmap for your social media marketing.
When you realize that your club’s marketing could use improvement, and that your club depends on it, you might feel overwhelmed. Where should you start when it’s time to fix your club marketing? Who should be involved in the process? Roger has some helpful and soothing advice in this episode of The Engaged Club including “you don’t have to boil the ocean.”
It’s not the size of your database that counts, it’s the quality of the contacts. There’s an axiom that states “he with the biggest database wins.” This is surely a myth. Any club can go online today and buy a database with tens of thousands of contacts. The database would be large, but the contacts wouldn’t be very high quality. In this episode, Roger explains how to generate high quality leads and how to treat your contact database for better results. It’s not the size of the database that counts. it’s the quality of the contacts.
Heading into a new job can be daunting. There’s uncertainty about expectations and you might catch yourself guessing what your members, your board, and your staff are looking for from you. In this episode, Jim Hope lays out a solid action plan for starting out in a new management position at any club. He’ll walk you through your first week and your first 100 days on the job so you’ll have everything you need to thrive in your new posting.
It’s a hot topic whenever club managers get together; Governance. In this episode, Jim does a thorough job of breaking down the purpose and makeup of effective governance. He also gives you a tool kit to “check the temperature” at your club and how to persuade and empower your boards and committees to govern your club for the benefit of current and future members.