“Would you like fries with that” is worth millions of dollars every year to McDonalds. It’s also a great way to make the Big Mac experience better. In this episode, Roger and Jim talk about the importance of upsells and why your club should look for upsell opportunities today.

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Roger shares some thoughts on what makes an effective contact us page? The contact us page is one of the most important pages on the club’s website. It’s where visitors go when they want to find somebody to talk to and this generally means moving from the stage where they’re “trying to learn more” to…

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Jim and Roger talk about the psychological impact the second wave is having or could have on your health and the health and well-being of your staff. We offer insight from our perspective on the things we’ve done to help ourselves through the pandemic. Reminder, Earlybird passes for the Club Innovation Conference are on sale now. Get…

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Jim and Roger talk about the many ways an all-access pass for the Club Innovation Conference presented by Sysco Canada will benefit your club. With 50 speakers covering 5 educational tracks, there’s something to empower and ignite virtually everybody at your club. One all-access pass is a ticket for your entire staff. Don’t miss the…

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We discussed the idea of ‘Active Listening’ in episode 218. In this episode, we go deeper into how you can hone this critical leadership skill.

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Tyrrell Hatton wasn’t looking to start a debate when he won a European Tour even wearing a hoodie. But he did. In this episode, Roger and Jim discuss dress codes and whether they should evolve for the sake of relevance.

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Jim and Roger discuss leadership traits that make for liked and respected leaders. Here’s a breakdown of the list. (Thanks to Robert Sereci of Medinah Country Club for the inspiration for this episode.) Respected leaders have (most of) these qualities They set a high standard for themselves and others The believe in themselves They are…

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Roger offers a membership marketing strategy that seems counter-intuitive, but it makes the most sense. Marketing messages should appeal to the smallest group that can satisfy the clubs need for new members. Rather than trying to promise a little value for anybody that might join a club, promise greater value to the smaller group of…

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