Engaged Club Episode Archives

Search the archives for past episodes. Listen, comment, and share them with your friends and colleagues in the club business.

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Reimagining Staff Roles for New Revenue Opportunities

A conversation Jim shared with a friend and prominent chef has him reimagining staff roles to adapt to the changing times in the club industry.

How to Approach 2021 Budgeting based on Covid

Jim and Roger talk about the realistic approach to your 2021 budget projections and the opportunities you have at hand given the current economy.

The Expensive Mistake Most Clubs Are Making This Minute

Roger gets fired up talking about the prosperous season most golf clubs are having and the opportunity that many club managers and operators may not recognize. This episode explores the opportunity to own your customers and grow your business and warns about what’s on the horizon when things get back to normal. If you want help implementing an action plan at your club, connect with Roger at roger@totalclubunity.com

Should You Put Your Membership Price on Your Club Website?

This is a question that burns in the minds of many club managers and membership marketing directors. Jim and Roger discuss putting the price of your membership on the club’s website.

The Key to Better Club Newsletters

Roger shares a great tip for writing more impactful and meaningful newsletters to your members.

Using Facebook Ads to Sell Memberships

Roger shares a strategy clubs can use to find more membership candidates using Facebook ads.

Managing Member Expectation During Covid19

Jim shares some recent experiences managing the various member expectations and comfort levels as he and his team welcome members back to the club.

How to Promote Memberships During the Season

Roger and Jim share ideas for promoting memberships in the middle and toward the end of the season.