Episode #058

How to Decide What to Do with your Experimentation Budget

April 2, 2019

In Episode #55, Roger floated the idea of an “Experimentation Budget” that every club should employ. The experimentation budget is an envelope of money designed to empower managers and staff to try new things throughout the year to grow the club.

In this episode, Roger offers a simple framework for brainstorming ideas and deciding which experiments you can put in play at your club.

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Jim Hope, CCM CCE
Roger Kingkade, CMO