How to Sell More by Helping, not Selling

February 6, 2020

In episode #145, Jim and Roger talked about shifting the mindset from “selling” to “helping.”

When we work to sell to our members and customers, we become focused on profit, moving product, sales goals, and advancing the business. These are all necessary, but they mean very little to our members and customers. None of our members wake up in the morning wondering how they can put money in the club’s till.

When we work to help our members and customers, we selflessly put their problems first. We build our relationship to become the trusted source of solutions and the first place they turn with their needs. Ultimately, this leads to more questions, more time spent, and more products sold.

It’s better to help than to sell.

In this episode, Roger refers to the YouTube channel of Rick Shiels, PGA.


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