Episode #014

MYTHBUSTING: It’s not the Size of Your Email Database that counts.

November 20, 2018

It’s not the size of your database that counts, it’s the quality of the contacts.

There’s an axiom that states “he with the biggest database wins.” This is surely a myth. Any club can go online today and buy a database with tens of thousands of contacts. The database would be large, but the contacts wouldn’t be very high quality.

In this episode, Roger explains how to generate high quality leads and how to treat your contact database for better results.

It’s not the size of the database that counts. it’s the quality of the contacts.

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Jim Hope, CCM CCE
Roger Kingkade, CMO