People don’t want to buy a membership. They want something else.
January 24, 2019
The term “Membership” has evolved to mean many things in the club business. In the strongest clubs, it means community; “People like us do things like this.”
In other clubs, a membership is merely access to certain club amenities.
In this episode, Roger suggests that
Here is the article by Robert A. Sereci, GM/COO of Medinah Country Club referenced by Roger.
This episode is a bit controversial and your input is welcome and appreciated.