The Most Important Thing to Focus on in 2020

January 2, 2020

Roger and Jim talk about the importance of having a strong brand in 2020. There are a number of challenges facing the club business from changing demographics to economic realities.

Things that used to work may not be working anymore. This illustrates the pitfalls in competing on attributes and features; things like golf course conditions, special menus, or price.

For a club to have staying power, it has to have a strong brand. If you can’t confidently say your club’s brand is strong and prominent in the minds of your members, this episode is for you.

Other episodes referenced in this one:

The 3 Pillars of Brand: Awareness, Association, Advocacy (Affinity)


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