Episode #070

What Every Club Manager Should do With Their Email List

May 14, 2019

When we recorded episode #14, we addressed the myth that he with the biggest database wins. The truth is a large, unengaged database can hurt your email marketing efforts.

Roger breaks down why you should delete contacts from your list on a regular basis, how to do it the right way, and what you should expect to see in return for all your list pruning.

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Jim Hope, CCM CCE
Roger Kingkade, CMO