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Episode #045

What is a Club’s Brand and why is it important?

March 12, 2019

The most successful clubs, like the most successful businesses, invest a lot of time, energy, and money in branding. Branding is one of the most important investments a club can undertake, particularly in a day and age where people seek deeper and more meaningful connections and experiences.

In this episode, Roger and Jim scratch the surface of what a club’s brand is and what it means to its members and prospective members.

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Jim Hope, CCM CCE
Roger Kingkade, CMO