When a Loyalty Program isn’t the Right Tool for the Job

December 17, 2019

Loyalty programs are a hot topic in clubs with a lot of daily green fee play or other types of daily usage. Loyalty programs can work wonders for a club when they’re executed properly.

One common issue Roger uncovers when talking with club managers that are interested in a particular benefit or outcome that isn’t necessarily the product of a loyalty program. This episode offers an alternative that many retailers are embracing that would work at the club as well.

Here’s the video from LinkedIn Roger and Jim reference in this episode.


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