Episode #023

Why the Big Box Golf Store is Eating Your Pro Shop’s Lunch

December 20, 2018

How frustrating is it when a member of your club tells you about a purchase they made at the local Big Box Golf Store? Big Box Golf Stores can’t provide the same value your Pro Shop does, yet they’re still eating your lunch.

In this episode, I do my best to breakdown what’s happening in your customer or your members mind and help understand a strategy to reclaim some of your business from the Big Box Golf Stores.

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Jim Hope, CCM CCE
Roger Kingkade, CMO